Srixon, Cleveland Golf, and XXIO golf brands will retain their current identities, branding, and positions in the market under Dunlop Sports Americas corporate brand.īeginning with the first men’s golf major of the year, the DUNLOP logo will start to make its way on tour, including on the back of the headwear of defending major champion Hideki Matsuyama and all tour players contracted for headwear. With global synergy now possible, the common and consistent use of DUNLOP branding will allow for better recognition of the global scale of the sports business. In 2017, SRI added the DUNLOP brand in the sports category in North America through an acquisition. Over time, we expect sports enthusiasts worldwide will recognize DUNLOP as a mark of performance, quality, and innovation, and more easily recognize the vast resources, influence, and scope of our global sports business.” sports business to be consistent with our other top strategic regions including Japan and South Korea. “Building on DUNLOP’s existing awareness and brand strength, we wanted to align the branding of the U.S. A cheap alternative to some premium balls I’d even play in competition - if only it didn’t have DDH stamp to remind me how I disliked its ancestor.“With a proud, rich history, DUNLOP has long been a leader in sports innovation and quality,” said Scott Carlyle, Senior Vice President of Global Marketing. Off the putter face it felt similar to the LoCo but didn’t jump and rolled smoothly to the hole. With mid-irons and wedges it flew on a lower trajectory than the LoCo but stopped quickly on the green and consequently recorded my only birdie of the round - a tap in from a 100-yard pitch the kind of experience that endears you to a particular ball. Either by luck or it suited my swing speed is hard to tell but I enjoyed the sensation.
Dunlop golf gloves zip#
It’s soft on the putter face but with a tendency to zip too far.Įnjoyable to play and will benefit those with slower swing speeds who tend to leave their approaches short.Ī combination of the other two - not as ‘soft’ as a premium ball but noticeably different to the Arrow Straight. This is fun in winter conditions, when the ground’s soft but it can fly ‘hot’ off the clubface and overshoot the targetafter a high first bounce. Off wedges and mid-irons into greens, stopping it is a problem. However, what some may find a handful is its willingness to bounce. It performs similarly to its stablemate, the Maxfli Noodle - long off the tee and a softer feel than the Arrow Straight. This ball is also emblazoned ‘Crazy Long’ so do you have to be mad to use it? Actually no. Overall it performed well and is a good ball for beginners. It is, however, very hard and ‘clicky’ off the putter which will tend to put off some golfers. Ideal for those who struggle to reach the green with their approaches on par-4 holes, because it picks up less spin and will not deviate much if the strike is not perfect. Hardest feeling ball of the three, not significantly longer off the tee than the other two but definitely the longest (upto one club difference) with irons. These new balls are still long but around the green some feel better than others.
Dunlop golf gloves driver#
Those who have played a Dunlop DDH balls will recall how far they can be hit with a driver but at the expenses of a rock like lack from the faces of wedges or putters. So we have Maxfli Noodles (long and soft) Titleist SoLo (soft and long) and Dunlop LoCo (low compression).ĭunlop, one of the forerunners in this ‘descriptive marketing speak’ with the LoCo, have now added new balls to their improved DDH range, an ‘Arrow Straight’ and a ‘Butter Soft’. Now the clever people in marketing have decided that golf balls, should have a name relating to their performance characteristics. All claim to be either longer or softer, some with more spin, some with less. In the past, manufacturers have given balls combinations of letters and numbers to differentiate types within their range, some of them sounding more like models of Ford performance cars than golf balls – for example XR 3i, GTI, XL2000. The fact that each manufacturer seems to have a whole range of different ball types indicates that there is no single perfect ball. If we try a ball and find that we have our best ever round, then it is likely that the ball will find a place in our affection and some sort of brand loyalty will ensue. Well, this bit is quite easy it’s the one that goes in the hole in the fewest number of shots. So how do we know which is ultimately the best ball? Never has there been such a varied selection of balls that are all supposed to improve this game for us. Golf ball technology is probably the one thing that has advanced significantly over the last 10 years.
Dunlop DDH Arrow Straight and Buttersoft balls
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